Logo Crit
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- CFish
OK, I hate doing this...
Please crit this logo...there is three options, which do you like best?
It's for a UK based 'green' clothing label using sustainable sources for design and production.
And, if you would change it, what would be the way forward in your opinion?
- ukit0
- ukit0
Jinx!
- ukit0
Of these three options, I'd say option 1. The tree looks weird growing out of the L and it doesn't fit the style you've got going here to mix the type and art in that way. And the third one, well, looks like the tree is dying, which I don't think is the message you want to get across. But, big picture, I'd try playing around with a more modern look - there's something very old world about the style of the type and image you have chosen here, not sure if that is right for the company.
- k0na_an0k0
i agree with ukit
- joyride0
1!
2... agreed, L doesn't work
3... is ok, I don't like the tree as much as numero1
- Daro0
I like N. 1
n. 2 doesn't cut it for me
n. 3 looks like a brain, maybe lose some branches and it'll work
- spendogg0
I like the tree growing out of the L. option2 is my fav
- OSFA0
damn, we all agree so far... 1 works best even if you isolate the tree from type for whatever you might need.
I agree also in trying to find a more modern font, unless this is for a mature audience....
- max_prophet0
unless you are trying to make this look like some cheap-ass fleece company aimed at middle-aged ramblers through adverts featuring sheepdogs in sunday supplements in my opinion you need to bring this away from the cottage industry home made feel and bring a little more aspirational value to it.
Use tree no. 3. It doesn't look like it is dying at all, but it does at least have some style and character so work with that. Lost the ribbon unless you are going to craft it into something elegant that doesn't look like clip art. Develop the type into something upscale looking, or make it look I dunno, that's your job, but at the moment it looks very poor so I'd work on some options, and try not to make it look too much like timberland.
- jox0
2 spells WiseYand... I pick numero uno!
- jasontroj0
1
- CFish0
Thanks for the responses... keep them coming. Daro Optiion 3 is supposed to look like a brain, representing 'wise'.
- johndiggity0
i second tree 3. looks like arteries, very much alive. that being said, everything else must go. looks very lands end'ish.
try loosing the tagline, updating the type and stylizing and refining the tree mark some more.
- CFish0
Thanks max_pro
It is based in the cotswolds in England so that really is who it's aimed at.
"middle-aged ramblers through adverts featuring sheepdogs in sunday supplements"
- neue75_bold0
1 or 3...
nice job!
- max_prophet0
what sort of a shit tagline is cleanER living?
Either have the balls to say 'Clean living' or if your company isn't really that clean then come up with something else, or lose it completely.
Cleaner living pffft, Nike may aswell change theirs to "hmm well at least think about it, no obligation"
- CFish0
It's Cleaner Living to say it's cleaner or 'greener' to buy products this way. It's promoting people to live a cleaner, greener lifstyle.
- max_prophet0
I know what it's attempting to say, but I think it sounds reservist, like they aren't confident enough to say clean, but only that they are cleanER.
- gramme0
Cleaner living pffft, Nike may aswell change theirs to "hmm well at least think about it, no obligation"
max_prophet
(Aug 13 07, 11:50)Haha good point. I would at least consider some more lively serif fonts if that's your required look.
Mercury, perhaps Freight would look nice. Both have many options but of course you'll want to customize the letterforms.
I don't mind the ribbon, however the one you have is rather boring. I'd find some real ribbon and cut/fold to make interesting shapes, then scan or photo. It won't look like clip-art so much then.