Logo Crit
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- 31 Responses
- d_rek0
Initial reaction is I like it. Not sure if the contrast is high enough for b&w reproduction of the mark but it works on screen. Maybe try making the dark yellow a little darker? Mark itself is balanced, type is good and I understand what's happening in the mark itself.
- moveinspace0
I personally don't think the black is needed around the yellow boxes. However if you remove it then contrast will probably be lost. I think it is a good start, but play around with the boxes more in terms of shape and size.
- neue75_bold0
one concept is the way to go...
overall it's nice, good proportions, simple, bold... needs a bit more space between the icon and the type though...
also adjust the kerning a bit to line those first 2 'l's up...
- then call it a day and bill it...neue75_bold
- thanks for the eye on 2 l's - will dobrandelec
- hugelogo0
Agree with MHDC... Needs something done with the boxes, maybe another one? Otherwise it's a nice clean little logo.
- tedismyfav0
hmm what would paul rand do?
i'm not crazy about the design mark box thingy. Feels like its tipping over which doesn't make me feel good about storage.
The type doesn't bother me though i'd kinda rather it be one line/one word using the color as separation. Like Belmar and Storage in gray and self is some other color. Maybe green? Yellow reminds me of boogers...I need to feel clean. Not super bold, but not boogers.
- hmm i'm going to try the 1 liner and may be drop the 'self'. cheersbrandelec
- yeah i'd try that, might be easier to forget a design mark as the name explains itself.tedismyfav
- Separation with color or font or size or upper/lowercase...lo... of quick optionstedismyfav
- OSFA0
ask SpaceCatFever....
- brandelec0
cheers everyone, thanks very much for the feedback
- skt0
i like it.
but i would play about with your boxes making a B, maybe losing the containing box and using just black and one shade of yellow on the internal boxes instead.
- gramme0
skt's on the Straight & Narrow. What he said.
Also, right now your logotype doesn't have a strong spatial relationship to the mark. I'd baseline-up that right corner with "Self".
- Nairn0
I echo neue's comments generally, d_rek's detail in that it needs a little more contrast internally and gramme's thought-provoking analysis of the relationship, or lack thereof, between form and type.
Additionally, I add my own positive sentiment in the form of "Good job".
- horton0
re. the yellows...
if your concerned about printing and limiting spot colors i'd suggest using 1 rich yellow ink, and tint it to 50% for your 2nd color... black and yellow don't mix nice. the tinted 50% yellow will look bright and pop.
i'd also suggest you move the lighter yellow color to the top sides of cubes, otherwise it looks like your logo has lighting from below which is not natural.
- horton0
... already shaping-up to be design thread of the day.
- anxiousarms0
that's a real nice green/blue. what if you made the BELMAR a little bigger and made SELF STORAGE a little smaller and thinner? it's awesome now, just a suggestion.
i like the green one best tho. and the rectangle on top rather than the square.
- anxiousarms0
maybe a bit of a shadow coming off the boxes for a little more depth?
- 7point340
i prefer the 1st of the 3 you just posted