New STV ident
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- kelpie0
its in here somewhere if you click the 3 minute option. Site doesn't let you specifically link, but the watch of 3 WHOLE MINUTES is worthe it for the intelligence of the work
- CockPilot0
And I thought that Llyod was a horrific designer!
- chossy0
This is a step back, the previous branding was great before I found out it was a rip or copy or heavily 'inspired by'. The last logo was easy on the eye this current logo looks like a bunch of dugs eggs yo!.
- mistermik0
I dont watch the shite channel mind. All Taggart and shits.
But the general masses deserve better.
- kelpie0
really? have you seen much of them since you moved up? do they fuck
- mistermik0
haha i was trying to be polite.
- poomoo0
It's always easy to point and laugh from the outside. Easier still when you lack understanding of the direction and politics of the process.
- Still looks shit though. You do not honestly believe this is a good logo?.chossy
- Good point though. I think there may be some political 'marketing' input there...babaganush
- chossy0
It is in my opinion shallow and pedantic.
- mistermik0
its lame.
- roundabout0
hahahahahahahaha, that bad.
- chossy0
The stv identity has been fucked around with so regularly it would not surprise me if this one didn't last more than three years. The best ident I seen them have was with that woman and dog all windy and the wee blue box, no idea why they went and changed it, dicks.
- 23kon0
I'll agree that the logo works well with the way its been implemented in the idents and it really is a good 'scottish' feel, the colours suggest heather and tartan, as do the shapes and they are also the scottish flag.
The logo though is absolute pants.
The production of the actual stings looks like something straight from the late 80s or 90s. Seriously!
Compare it to the sort of wow factor that Channel 4 and BBC have in their stings. Yes, they pump MAJOR money at their stings, but that money is absolutely pissed down the drain by a big agency.If these kind of jobs were given to a smaller company they'd charge the same (if not cheaper) and bust a gut to get something that would equal the identity of the likes of bbc, four and five.
I agree chossy, as much as i know the previous one looks like a ripoff, the tv ads were nice, modern and quite scottish - showing people doin everyday things and passing about the logo in all sorts of situations, locations and weathers :)
- chossy0
Where are the motion idents you guys speak of I cannot find them.
- chossy0
Interestingly enough, the old S idents this replaces were animated in apple motion and they had the settings wrong he he you could tell from the poor quality of the lines in motion.