Branding Vs Corporate Identity
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- evanburke0
"Branding is slapping your identity everywhere."
This is wrong.
- OSFA0
Since we're on this subject...I know most of you hate her, but...I saw a Lady Gaga interview the other day and found it interesting that she uses this 'branding' concept pretty well. Everyone knows she's a freak and loves to push buttons (yes, this is very calculated and made on purpose, and yes, there are millions of fans worldwide)
But I noticed that in every response she gave, she would 'brand' everything like... her fans who she calls 'my little monsters', her concert/show 'House of Gaga' her studio as 'Fame Factory' and more... I mean, she had a name for everything! and everything was part of a whole. Not bad if you ask me.
- pixellette0
When you start branding everything, I feel it gets a bit redundant or maybe it wasn't done well. There was one day where everywhere i went there were branding terms, for example "would you like to super boost your drink" ...at the end of the day, cant you ask do you want some vitamins in your drink? I think its starts to get lost. meh
- yes, that's why you have to do it right. Well done branding is priceless.OSFA