new waterstones identity
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- MSL0
It's lost all its character and soul. Sad.
- orrinward0
To me, the Gold W and Waterstones has always been a warm brand that successfully disguised itself as a chain store. It still had the look of a nice independent book shop in some ways.
The change makes it seem bland and just like any fast-in-fast-out retailer. I suspect this is the precursor to a change in company direction though. The addition of the '.com' and the more internet-styled identity = Much bigger emphasis on online. I expect there'll be bigger cross-promotion with HMV as well, which has a very successful online shop and strong brand allegiance with it's users.
Just my random speculation there!
- Ranger0
I get the .com addition, they've been spamming me with their online stuff for a couple of years now, they beat amazons price on a few things. But... to go all thick, rounded and sans serif smacks of dated online identities. I think they might be losing quite a strong stand out identity here and replacing it generic blandness.
- hans_glib0
i think the mistake was to keep the large new W. it looks very odd by itself, but it works ok as part of the wordmark. they were obviously too frit to lose the W... in which case maybe they should have stuck with the original?? and quite apart from the .com nonsense, losing the apostrophe doesn't help the generic feeling of the new mark
- pillhead0
I'm going to go out on a lim here and say I like it, the play on the W works well.
- lukus_W0
While a serif does necessarily = posh, the new re-brand does cheapen the brand. Seems far more generic - a mistake, imo.
- dibec0
it's not bad. it has a real hard contrast feel compared to original w. totally makes sense. feels modern and clean.
- BaskerviIle0
As a contrast, also from CR, look at the lovely work for Claridges rebrand, tradition and contemporary done well:
http://www.creativereview.co.uk/…
- Lovely stuff, very classy. Website looks like shit though.jamble
- A little too close to Tiffany's blue, no? Looks good on black, though.formed
- Oh, this is very elegant.Continuity
- detritus0
"According to a Design Week story posted on mad.co.uk, here, HMV (Waterstone's parent company) has apparently driven the rebrand and worked with its preferred branding agency, venturethree."
- http://www.ventureth…detritus
- Shame, I like the work they've done for Sky and The Times.detritus
- Evil Capitalist Murdoch bottom-feeding scum that they clearly are :)detritus
- WeLoveNoise0
anyone know the studio designed this ?
- Ruffian0
Smells like shit. Looks like it too.
- detritus0
I get the .com add, I don't get the generic, modern (a few years ago) makeover. Books is books. They have serifs.
Get over it, bricks and mortar - you're not an iPad. You don't need to be. Most of your consumers probably hate technology anyway.
Gun, foot - shoot.
- BOOKS DON'T HAVE SERIFS
PEOPLE DO.
No, sorry
LETTERS DO.detritus - National Serif Association? :DContinuity
- :)detritus
- BOOKS DON'T HAVE SERIFS
- calculator0
It has .com because that's eventually the only place they'll exist. Just planting the seed.
- Interesting.Jimbo82
- Eventually thats the only place anything will exist... *que xfiles music*set
- good pointWeLoveNoise
- Jimbo820
Everyone knows Waterstones as the High Street bookshop, if they think they are going to take on Amazon... pppfffftttt good luck.
- bored2death0
What is Waterstones?
- bookstore... UK.... google has search, btw.set
- Fuck yourself, bye the way.bored2death
- also, the new logo has their web address!jamble
- what a complete cunt!set
- WeLoveNoise0
christ - someone just fuckd up that brand