Crowdsourcing from the 'client' viewpoint
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- comicsans0
What I omitted to say above is that people who expect a higher fee than crowd sourcing offers have to demonstrate their value proposition to potential clients.
If you can't convincingly show that you are better value, then the ugly truth is that you may not be.
- babaganush0
^
Value isn't the number of vector art solutions that can be thrust upon clients.Value is associated to a large number of parameters measured by a process that is an equation of experience x time, research and a sound methodology.
'Businessmen' should know that anything offering value that delivers a multitude of solutions in lightning speed time at a tiny cost is no different to an ill thought out business plan, a sloppy legal case or an unsound financial speculation.
In these terms it really is that simple when speaking of value. If you are offering value, you do not enter such ridiculous 'punts' as crowdsourcing. This new social and technological phenomenon does not usurp common sense.
- jtb260
The number one problem I see with all the responses is that they all say "Look how bad this is for designers" instead of "Look how bad this is for the client".
Certainly the best argument against spec work, and design contests like this is that the client is being underserved.
The clients being lost to this process are not going to be swayed back by crying about how bad it is for us(designers), but they may be convinced of what they are missing out on. Surely this person could be made to understand that they didn't get a $25,000 dollar website for $3k.
- Josev0
^ I totally agree with you. The problem is that designers are (often) not good at articulating these differences in a convincing way. I wish there was more in-depth discussion about this in the design community.
- vaxorcist0
context free design is easy, cheap and never quite matches the needs.... I could crank out semi-ok-looking stuff all day long but I wouldn't dump it on clients because it's random stuff, not targeted design, that's why we're here...
crowdsourced design is done in a vacuum, where there's very little understanding of things like target market, business objectives and context of where the work fits into something larger....
- monkeyshine0
I'm changing my thinking on this...clients who gravitate towards this solution are the clients who have historically made my life miserable. They don't understand or appreciate the value of design and we're all better off without them (or at least able to identify them before signing a contract).
- abettertomorrow0
1. Bad designers with no context, background or understanding of the client submit hundreds of logos they spent 15 minutes on
2. ???
3. Corporate rebrand, e-commerce site, and other deliverables completed successfully
- abettertomorrow0
Crowdsourcing will be a huge success...as a niche business for sites like 99Designs at the very low end of the industry. And a way for corporations to engage with their customers through contests and stuff like that.
Thing is there was a lot of commentary a couple years ago based around this idea that crowdsourcing was going to completely "revolutionize" the design industry. Now that crowdsourcing has been around for a while, I think its pretty clear that this was just another hyped trend on the internet that failed to materialize (to misquote Jakob Nielsen, 99% hype).
- SeriousFreelancing0
It's super simple...
Give me my time back, and I'll give you your money back.