Goodby Iipped its logo
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- drgs0
Does S & Co still exist?
- BusterBoy0
One thing designing something for a client that takes elements from other designs. But for an Agency this big that hangs its hat on stuff like this, it is bloody disgraceful.
No bullshit flowery words from your copy department can cover up the fact this is blatant ripping off.
- akrok0
got logo?
- d_rek0
GSP - where everyone is an Art Director or Creative Director.
- Josev0
Where did they "arrive" at the solution? In a design book?
- registe0
Brief Explanation:
From the very beginning, the agency always used the building they were housed in as its identity. As it has grown and is now in multiple buildings and cities, this solution no longer was relevant, but the classic quality of those past identities needed to still play a part in the new identity. That fundamental passion for craft and design is a foundation of the agency. There had to be a sense of the old and the new in the design.Describe the brief from the client:
The goal was to create a new identity for the agency that would signal a new era. The design needed to work in static form as well as in motion, and ideally it should capitalise on the shorthand name for the agency: GSP.Description of how you arrived at the final design:
After playing around with various renditions of the letterforms - from modern typography to more genre-specific - we arrived at a solution that was born out of classic monograms. The forms are purposely somewhat rough, in reference to hand-drawn type. But we have stripped out secondary decorative elements so it has a more modern, austere feel.Indication of how successful the outcome was in the market:
The audience is both internal and external. Everyone has embraced the new identity, and it is being implemented in all agency materials.
- Josev0
Im surprised there's not more outrage over this. There have been lengthy threads over individual douchebags vaguely ripping off a web site. This is clearly a ripoff, and by a big name.
- It's Friday night, it was a long week and we're all tired.Continuity
- instrmntl0
someone is going to get fired, or has a lot of splaineen tudoooooo.
- mikotondria30
"...we arrived at a solution that was born out of classic monograms".
Very classic, yes.
- instrmntl0
haha, thats the icing on the cake.
- Retro0
holy shit, they got a Cannes Design Lion for it too!
- doesnotexist0
yuck
- registe0
ask them yourself
415.392.0669
313.202.3700they just picked up the ameritrade account, so you nitpicking their logo is likely high on their list of things to do.
- BusterBoy0
Meh...I can't see the similarities.
Hey, by the way, I'm thinking of creating a new TV show. I'm calling it "Curb your Fanaticism"...about a bald, divorced Palestinian bloke living in New York.
- horton0
qbn's infamous inquiring minds want to know...
- And not one single mention of the logo on either of these.Continuity
- horton0
- Hate the site.randommail
- not sure why, it looks pretty great and very seamless experiencedasDesigner
- JSK0
Usually when ad agencies get caught with ripping someone they say
"we are paying homage to..."
- Continuity0
What likely happened is the partners made the decision to rip this off. GSP are probably struggling financially and creatively, and they reckoned that negative attention is better than no attention at all. They will probably wait a few days and the try to palm this off as 'a homage' or other such patronising tripe, and then the industry will forget.