Lost a big account . . .
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- ernexbcn0
I don't find that homework they gave you encouraging, but best of luck.
- mekk0
If it was your fault and you are the only person who is responsible for the loss, then quit and start somewhere else when possible.
If it wasn´t, explain them why and go back to your business.
Good Luck!
- 23kon0
btw .... in this meeting, if it all looks like it's going wrong then take as many of the folk you don't like at the company down with you!
lolSeriously though, all the best man.
- sink the ship! love it.d_rek
- haha fucking awesomeanimatedgif
- formed0
Did you "lose" it? I mean, was it you (and your team's) fault that they left?
A client can leave for a billion reasons, from cost/budget to finding someone they like better to their nephew starting "design".
If the client threw their arms up, called your boss to tell him how bad your team was, etc., that's one thing. If they just took biz elsewhere, that's just life.
- spendogg0
Is everyone else being asked to do the same proposal? I am assuming you are not the only designer on the team. It seems like a total wank move by the director. But if you must keep it high level, like "design direction should be determined by a solid creative brief based on the client's goals, but always be grounded in a solid concept supported by flawless execution (typography, photography, grids, illustration, and passion)
- omg0
I've seen a couple of cases where an escape goat had to be chosen. You might have to take one for the team. Bring your lawyer!
- LOL @ Escape Goat. Sounds like a Meme to me.spendogg
- haha spendogg, definitely a meme there.johnny_wobble
- It's a biblical reference, I believe.mikotondria3
- LOLJaline
- 20020
lose of big account = people getting laid off.
- Nicelydrawn0
I would stay positive and professional. Obviously remain regretful for the loss, but show you won't be brought down by it.
As far as design goes, I would keep it very high-level. I wouldn't worry about getting down to too many specific details and dwell on style. I would use it as an opportunity to define your philosophy on design.
I for one believe design, at its root, is problem solving. Show you know how to take ego out of the equation and can deliver solid thinking on an issue and provide viable and clever solutions. Creativity is a key ingredient to good design, but so is strong analytical thinking, research, empathy, foresight, and intuition.
From there, you could show a few examples of great design and talk about why it is great - beyond the "it looks great". How does it solve the problem? Show a couple examples of your designs and how they solved a problem effectively.
Just my 2¢. Take it or leave it, but I think it is an opportunity to show your boss that you can look at the big picture and the little picture as one. Good luck.
- dont be too regretful. clients come and go. some clients like to change agencies to keep things fresh23kon
- CALLES0
soiunds like you guys have kissed his ass enough and he is ordering in a big kiss ass session
- ORAZAL0
You still haven't told us what you did to lose the client.
- toodee0
I'd respond to his question in the form of interpretive dance.
- i_monk0
Blame rolls downhill, but responsibility rises to the top. Ask your director why he lost the account.
- bulletfactory0
I'm hoping this all stems from you banging the client's wife.
Please tell me this is the case.As stated above, clients leave for a hundred different reasons, and may not even be telling you the real reason.
I've seen clients leave from cost saving perspective, internal creative team growth, agency mismanagement (ie: lost one of their partners and it just became a clusterfuck), to just outgrowing the capabilities of the agency.
I don't know your internal structure or your exact position, but your director should be intimately familiar with why the client left, or they are doing a piss-poor job. A client leaving is more the directors fault than designer; as they outline the direction, the concept drives the problem solving.
- CALLES0
indeed. Shit trickles down Not up
- 23kon0
- hahahajohnny_wobble
- it's "scape goat".
Not escape.mikotondria3 - hahatymeframe
- See OMG's post above. Thats what this was reference to.23kon
- arthur0
What would Steve do?
- dMullins0
He could be taking the account loss really hard, and is looking to get back some positive spirits in his department. This could go either way though. Either he's testing his blood circle, or trying to better understand his team so he can improve it.
- testing his blood circle is possibly the scariest and funniest phrase i've heard in agesexador1
- ORAZAL0
Have you been fired yet?