Art Director du Jour
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- fredddddd0
AD of an advertising firm is not the same as AD for a design firm unless you're TBWA or something.
- fredddddd0
I think people who study "advertising" in school don't learn type skills or even how to make a logo and just end up having a portfolio of lame fake magazine ads for real companies. Or they do FB contests and things that don't need much design. They def don't know how to make commercials.
So they can't call themselves designers and that's why they're ADs.
Most real ads are bad anyways.
- showpony0
yeah, this emerging redefinition of "art director" is such bullshit. i've worked with "art directors" right out of college who literally can't design *anything*. "dude, i'm here for concepting."... it's so ridiculous, and they usually suck pretty bad.
"art directors" on the copy side of thing still have to be able to write, correct? so then why shouldn't the same be true on the art side.
- fredddddd0
Every crappy designer in a crappy ad agency is an AD.
Titles mean nothing. Clients and work means everything.t
- oey0
I forgot to name David Carson as my idea of an AD in some way.
- oey0
I thought the Art Director was this guy who defines the graphic style of a magazine for example.
You have the designers who have certain parameters and the guy filters it into the final product with is view, expertise and advice.
The guy with the first and last word when it comes to aesthetic direction.Before this I used to relate it only to the movies, advertising agencies and maybe theatre.
And ballet.
Don't know why.
- Llyod0
I always thought traditional ADs were designers who could no longer design.
- I guess they're breaking tradition and skipping design altogether now.monospaced
- ideaist0
“Labels are for cans, not people.” ~ Anthony Rapp
- identity0
I was made a junior art director out of college - the titles are as useful to the industry as the belt color is to the Karate student.
- doesnotexist0
art director is the new graphic designer
- i_monk0
We have "designer", "graphic designer", and "production designer" all pretty much doing the same job.
- twokids0
maybe the kid is blowing somebody
- animatedgif0
Gotta call yourself a Product Designer if you work in digital now.
http://n-y-p-d.com
- GeorgesII0
^
You do the Art director in a discoteque?Please, tell me how cool it is to live around artist :)
- monospaced0
The thing I learned at my first job out of school is that I was nowhere near being qualified to be an art director and that most of what you need to know you didn't learn in school anyway. Dues need to be paid, egos and assumed idealizations need to be crushed, people need to be managed, and emotions need to be removed before anyone should be considered an art director. I agree, this makes no sense.
- yep, plus maybe I'm bitter but after12 hard years of work to consider myself a A.D, I feel like crap knowing I could have taken a shortcutGeorgesII
- taken a shortcutGeorgesII
- No, you're fine. Trust me, these kids aren't taking any shortcuts.monospaced
- I still don't consider myself an AD, even though it's my title, as I do mostly design and even my own production sometimesmonospaced
- dijitaq0
so to not hurt fresh, young egos