Art Director du Jour
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- identity0
I was made a junior art director out of college - the titles are as useful to the industry as the belt color is to the Karate student.
- ideaist0
“Labels are for cans, not people.” ~ Anthony Rapp
- Llyod0
I always thought traditional ADs were designers who could no longer design.
- I guess they're breaking tradition and skipping design altogether now.monospaced
- oey0
I thought the Art Director was this guy who defines the graphic style of a magazine for example.
You have the designers who have certain parameters and the guy filters it into the final product with is view, expertise and advice.
The guy with the first and last word when it comes to aesthetic direction.Before this I used to relate it only to the movies, advertising agencies and maybe theatre.
And ballet.
Don't know why.
- oey0
I forgot to name David Carson as my idea of an AD in some way.
- _niko0
jr art director?
- monospaced0
I totally thought this was going to be a freddddd threaddddd. Close enough.
- GeorgesII0
Didn't wanted to fredddd it, but some times,
you gotta fredddd what you gotta fredddd- wordmonospaced
- haha well said freddddinstrmntl
- i totally fredddd to that!oey
- Continuity0
Interesting thing I noticed working here in Germany: there's basically no such thing as a designer, traditional, digital or otherwise. Just about everyone who pushes a pixel is an AD. So, at my agency for example, there following structure applies:
• Art Director Intern
• Art Director Trainee
• Art Director Assistant (coffee boy, I suppose?)
• Junior Art Director
• Art Director
• Senior Art Director...
Right.
The number of times I would have arguments with HR to the effect of, 'No, I already have an army of art directors who all mistakenly think they're off to Brazil to run a shoot for two weeks in the sun. What I need is a mid-weight web designer', I can't even begin to count.
Christ.
- identity0
• Graduate college
• Become art director
• Be AD for 7-10 years
• ACD promotion.
- GeorgesII0
My percourse
_ graphic designer
_ print monkey
_ art director
_ digital art director
- Douglas0
i've met a couple really good AD's right out of grad school.
- GeorgesII0
yeah, in my old brain,
I thought to become an art director, you actually needed to have at least one campaign under your belt- I agreemonospaced
- Same, agreed 100%Continuity
- or a father who know people in the business
D4W33D - that cracked me up, cause one of the kids on the upper floor is exactly thatGeorgesII
- lol @ exactly thatoey
- utopian0
FFS Georges just ask fredddddd for the love of God!
- The man already apologised twice for fredddddding!Continuity
- I'm afredddddd to ask :(GeorgesII
- Wayhey!Continuity
- dijitaq0
so to not hurt fresh, young egos
- monospaced0
The thing I learned at my first job out of school is that I was nowhere near being qualified to be an art director and that most of what you need to know you didn't learn in school anyway. Dues need to be paid, egos and assumed idealizations need to be crushed, people need to be managed, and emotions need to be removed before anyone should be considered an art director. I agree, this makes no sense.
- yep, plus maybe I'm bitter but after12 hard years of work to consider myself a A.D, I feel like crap knowing I could have taken a shortcutGeorgesII
- taken a shortcutGeorgesII
- No, you're fine. Trust me, these kids aren't taking any shortcuts.monospaced
- I still don't consider myself an AD, even though it's my title, as I do mostly design and even my own production sometimesmonospaced
- GeorgesII0
^
You do the Art director in a discoteque?Please, tell me how cool it is to live around artist :)