15 minute logo design
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- 27 Responses
- i_monk0
It's not "hate" for fucks sake, I just don't like his presentation style.
- You're one of the few that don't like his presentation style then. But that's ok!the_reverend
- Big Bang Theory is popular, so if you don't like it you're weird.i_monk
- _niko0
This is great for clients to see, show them how much thought and effort goes into these things. They know very little about the process.
- yupbreadlegz
- they dont appreciate this sort of thing though. they are concerned about how much they have to spend.CygnusZero4
- "See, it only takes 15 minutes, why are they charging us for 17 weeks of work?"i_monk
- yeah i wouldnt even want them to see this. makes it look too easy, like it is just $100 worth of work.CygnusZero4
- <<. < yuppscruffics
- He's pretty transparent that sketching stage takes a long time, as does designingmonospaced
- The video has him finding a solution in minutes, and that's what some will take away.i_monk
- yeah but he says, i did this in 15 minutes imagine what i can do in a week..._niko
- It didn't take 15 minutes. It took him a whole career and years of experience to be able to do that in 15b minutesOSFA
- CygnusZero40
Well shit, his wealth of logo design knowledge did not translate to his website. Lazy. Probably spent as much time on this site as he did that logo.
- He actually has a lot of terrible clip art looking logos too.CygnusZero4
- The site mentioning it looks best in Camino is an indicator of age too.nikdaum
- dbloc0
©1998-2013 Draplin Design Co.
(probably designed in 1998)- yepCygnusZero4
- done on squarespaceCygnusZero4
- "We guarantee everything but parts and labor."OSFA
- studderine0
I should never show a young designer this "design forum" as it will quickly ruin their enthusiasm. Just a bunch of jaded designers who get mad when someone else gets recognition.
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Thank about this:
He made a video for Lynda.com and, as you can imagine, their videos cater to people LEARNING design, technology, etc.
--------- good words from a good man.capn_ron
- Good comment by a good man.studderine
- I don't care that he's getting recognition. Now what?i_monk
- recognition for what? being a logo designer? hes not a famous rock star.CygnusZero4
- the point is that the industry is what it is. swallowed up by indians who will work for beans.CygnusZero4
- set0
Fun to watch none the less
- DRIFTMONKEY0
I just like his enthusiasm for design. It's infectious.
- sothere0
Its a method he has worked out to create logos, guess there are other ways. They all seem to have a retro feel, not very original and lack any brand depth. But he obviously has the clients that respect what he does. So good on him.
- He's not branding Banks.omahadesigns
- #sotherereanimate
- "not very original". lol.
show us your "original" work. hahahahahahahahaha.akrok
- doesnotexist0
^ that's his style.
this was just an exercise, in reality it takes a lot of time just gathering requirements and assets from the client. meetings, documents, proposals, estimates, &c. multiply this by ~100 for real things.
- OSFA0
Just two things...
1. I've know Aaron personally for over 2 years. He is the most down to earth, cool, and extremely humble guy you'll ever meet. His love, passion and honesty is contagious and truly inspiring. During his visit to Miami this year, I was able to spend 2 days with him and even do a little interview for a side project I've been working on. I've met many big names, but nobody is as humble and cool as this guy. Don't understand some of the hate he gets, WHY? he speaks the truth and makes design look fun. You rather have a pompous asshole talking about how difficult this fiel is and list his awards and experience?
2. As dumb or basic as this might seem to some, this process is sort of like a lost art nowadays. Believe me, I teach college courses and 95% of students simply don't have any process or method like this. They simply go straight to Illustrator, see what happens and if not, they search the web for templates or pre-made stuff. I always make a point to show these videos in class so that I can bring back the basics and make the re-think their entire process. (I make them sketch every single porject - and type - weekly).
- Dig!DRIFTMONKEY
- wordmonospaced
- sentencenikdaum
- paragraphnikdaum
- chapternikdaum
- storynikdaum
- opusnikdaum
- +100SFA!akrok
- nb0
LEFT HANDED DO NOT TRUST
- scruffics0
how is any if not all of this not common sense? i don't understand how this video is getting so much traction
- Common sense is pretty rare these days.breadlegz
- So many people get the process wronggoldieboy
- I'm with you. He sketches...he fuck about in illustrator. It's not even that great a logo. He entertaining sort ofmarychain
- Have you ever seen the entries on 99designs.com? Or seen menus designed in Comic Sans?omahadesigns
- HAYZ1LLLA0
I think he is just a good presenter and likeable guy. I know/do all that he mentioned there but still enjoyed the video.
- < thisbreadlegz
- <<goldieboy
- <<<Krassy
- <<<<DRIFTMONKEY
- <<<<<<set
- <<<<<<<<HAYZ1LLLA
- <<<<<<<<<akrok
- The video is not for pros.omahadesigns
- fadein110
So did he just say - you sketch some ideas on paper, then move onto a computer to refine and create versions - wow - revolutionary thinking there ha. Is this for real?
- That being said he seems like a nice guy, just don't get how any designers wouldn't do this anyway?fadein11
- I've met a few that don't. Straight on to their machines without any thought. Some people forget to ask themselves the most obvious questionsgoldieboy
- questionsgoldieboy
- I used to do this for all of them, but once in awhile I just make a couple on the computer and that's it.monospaced
- been drawing my own personal logo in sketches for months now, hate it allmonospaced
- hardest logo to designgoldieboy
- < personal logos hardest thing of all - no brief apart from ego - good font - first name and surnname - job done.fadein11
- that simple eh fadein11? Guess you should be the one getting invited to do videos, interviews, conferences, etc.OSFA
- but I guess you've done a few of those already right? Share?OSFA
- trooperbill0
client would say... i dont like the colour, can you add a picture of my dog into it as everyone in the industry knows how cute my dog is, can it be 3d, my 6 year old kid could have designed that, it looks like {insert company name here} you shouldnt copy them, can it be blue... you know like tree leaves only more red (???), etc etc
- to be fair, a six year old kid could have done that logofadein11
- fate0
^ haha, then 15 minutes turns into 15 weeks.
- fadein110
All hail the new Saul Bass - he made concrete company logo grey, masterstroke.
- bitching for the sake of it - enjoyed video and him, just all blatantly obviousfadein11
- You've said this already. We get it you're not impressed.monospaced
- cannonball19780
This guy is making design fun and enjoyable. Remember when you were having fun?
- His videos would have been very inspiring as a young designer.monospaced
- < sorry didn't realise was aimed at kids. yep its good if aimed at kids.fadein11
- spot on mono. Was thinking he'd be a great teachergoldieboy
- He makes it seem like a process that is fulfilling. It's not always, we know that, but he is a great teachermonospaced