15 minute logo design
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- fadein110
All hail the new Saul Bass - he made concrete company logo grey, masterstroke.
- bitching for the sake of it - enjoyed video and him, just all blatantly obviousfadein11
- You've said this already. We get it you're not impressed.monospaced
- nb0
LEFT HANDED DO NOT TRUST
- OSFA0
Just two things...
1. I've know Aaron personally for over 2 years. He is the most down to earth, cool, and extremely humble guy you'll ever meet. His love, passion and honesty is contagious and truly inspiring. During his visit to Miami this year, I was able to spend 2 days with him and even do a little interview for a side project I've been working on. I've met many big names, but nobody is as humble and cool as this guy. Don't understand some of the hate he gets, WHY? he speaks the truth and makes design look fun. You rather have a pompous asshole talking about how difficult this fiel is and list his awards and experience?
2. As dumb or basic as this might seem to some, this process is sort of like a lost art nowadays. Believe me, I teach college courses and 95% of students simply don't have any process or method like this. They simply go straight to Illustrator, see what happens and if not, they search the web for templates or pre-made stuff. I always make a point to show these videos in class so that I can bring back the basics and make the re-think their entire process. (I make them sketch every single porject - and type - weekly).
- Dig!DRIFTMONKEY
- wordmonospaced
- sentencenikdaum
- paragraphnikdaum
- chapternikdaum
- storynikdaum
- opusnikdaum
- +100SFA!akrok
- doesnotexist0
^ that's his style.
this was just an exercise, in reality it takes a lot of time just gathering requirements and assets from the client. meetings, documents, proposals, estimates, &c. multiply this by ~100 for real things.
- sothere0
Its a method he has worked out to create logos, guess there are other ways. They all seem to have a retro feel, not very original and lack any brand depth. But he obviously has the clients that respect what he does. So good on him.
- He's not branding Banks.omahadesigns
- #sotherereanimate
- "not very original". lol.
show us your "original" work. hahahahahahahahaha.akrok
- DRIFTMONKEY0
I just like his enthusiasm for design. It's infectious.
- set0
Fun to watch none the less
- studderine0
I should never show a young designer this "design forum" as it will quickly ruin their enthusiasm. Just a bunch of jaded designers who get mad when someone else gets recognition.
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Thank about this:
He made a video for Lynda.com and, as you can imagine, their videos cater to people LEARNING design, technology, etc.
--------- good words from a good man.capn_ron
- Good comment by a good man.studderine
- I don't care that he's getting recognition. Now what?i_monk
- recognition for what? being a logo designer? hes not a famous rock star.CygnusZero4
- the point is that the industry is what it is. swallowed up by indians who will work for beans.CygnusZero4
- dbloc0
©1998-2013 Draplin Design Co.
(probably designed in 1998)- yepCygnusZero4
- done on squarespaceCygnusZero4
- "We guarantee everything but parts and labor."OSFA
- CygnusZero40
Well shit, his wealth of logo design knowledge did not translate to his website. Lazy. Probably spent as much time on this site as he did that logo.
- He actually has a lot of terrible clip art looking logos too.CygnusZero4
- The site mentioning it looks best in Camino is an indicator of age too.nikdaum
- _niko0
This is great for clients to see, show them how much thought and effort goes into these things. They know very little about the process.
- yupbreadlegz
- they dont appreciate this sort of thing though. they are concerned about how much they have to spend.CygnusZero4
- "See, it only takes 15 minutes, why are they charging us for 17 weeks of work?"i_monk
- yeah i wouldnt even want them to see this. makes it look too easy, like it is just $100 worth of work.CygnusZero4
- <<. < yuppscruffics
- He's pretty transparent that sketching stage takes a long time, as does designingmonospaced
- The video has him finding a solution in minutes, and that's what some will take away.i_monk
- yeah but he says, i did this in 15 minutes imagine what i can do in a week..._niko
- It didn't take 15 minutes. It took him a whole career and years of experience to be able to do that in 15b minutesOSFA
- i_monk0
It's not "hate" for fucks sake, I just don't like his presentation style.
- You're one of the few that don't like his presentation style then. But that's ok!the_reverend
- Big Bang Theory is popular, so if you don't like it you're weird.i_monk
- stoplying0
I love watching leftys write.
Weirdos.
j/k
- CygnusZero40
The process and all that is all correct, simplicity, common sense design... problem is so few people/companies actually appreciate good design these days.
You have sites out there where someone posts a logo project they want to get done, people bid on it, and the project goes to the clown in india willing to do it for $25. That's what you're really up against. The challenge is to get an in with some clients that actually are concerned with quality and willing to pay a little bit to get it. It's very hard to find these days, so good designers just say fuck it and go work for a corporation.
- wordMaaku
- the chances of developing something they like though is increased greatly with the right processmonospaced
- Plenty of people out there that know they need a pro.jtb26
- That know they get what they pay for in a $25 logo. Clients like this of all sizes.jtb26
- This comment seems awfully jaded, and while it's your experience I wouldn't say that it's representative.jtb26
- draplin himself says this happens to him lolCygnusZero4
- aliastime0
he looks like a mad man without that hat
good vid btw
- monospaced0
First time I heard of him was in this video.
- I like this guy.DRIFTMONKEY
- me toomonospaced
- +100 it is sad though. that new motel sign, are soooo bad. its hurts.akrok
- Maaku0
Never heard of him before. Thanks for sharing and yup, I agree with all of you.
- breadlegz0
How is he smug?
- i_monk0
I can't finish the video, can't stand his... smugness. I'll call it smugness.
- he seems happy and so he should be getting all those views for speaking the obviousfadein11
- Really? The guys a good presenter not sure why the hate.the_reverend
- Smugness? He's just promoting good design and himself, and I think he's quite humble about it.monospaced
- < good design?fadein11