Social Networks used as marketing tools?
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Do you have examples of successful use of Facebook, MySpace, Twitter, Flickr, etc. to advertise a product, event, music venue, restaurant, etc?
Are you subscribed to a business profile on a social network site that provides useful info to you and promotes a product without being obtrusive and "spam-like"?
What brands do you believe are making good use of Social Networks?
- ha! interesting...that's a creative idea! thanks for sharingKrassy
- ITS NOT CREATIVE. That's the problem.calcium
- it's not?ribit
- it creates an aggregation of information from different sources and a rather unique presentation of it all...in that sense it is somewhat creative. is it good? that's a different storyKrassy
- ...in that sense it is creative. now, is it good? that's a different storyKrassy
Skittles digital marketing
On Tuesday, March 3, 2009, Skittles launched a new web-based marketing campaign that replaced their website with a real-time Twitter feed. For a little more than 24 hours, any post on Twitter that included the word "skittles" was aggregated and displayed on the Skittles homepage. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked instead to its Facebook fan page. Skittles.com now redirects to the Wikipedia page for Skittles.
- not sure if their advertising manager has been promoted, or fired.. (Twitter feed got a lot of joke/porn spamming)ribit
- i was wondering about that... the Twitter campaign is a bit too aggressiveKrassy
Actually that Wiki article is a little misleading?... The Skittles homepage actually displayed the Twitter Search results page for #skittles
- forgot about Ning. good to see it's being used...have been meaning to try and set up a network site using itKrassy
- ning really need to open up to facebook connect and open idkingsteven
Any examples of good Facebook or MySpace profile pages for music venues, or museums, or theaters, or other establishments that have ongoing events?
Since the platform is new and everybody seems to be trying it in social terms, I think marketers won't be flashy or pushy about their campaigns, therefore will develop campaigns with a friendly, social-like look in order to let users get closer as opossed to grab them as in previous campaigns.
I just started a group for an event we do here in cali
we are still trying to figure out how to use this feature, but I think most of the people on fb out our group were supporters from the event 10 years ago and dont go out that much anymore, on myspace you there is more of a younger crowd, so I'm thinking of using that one instead.
- so I wouldn't call it successful so far, just exploring it as an optionMeeklo
i am interested in seeing some examples too but the ones that i do know of using facebook are REI and AT&T.
Meeklo and Pixellette, I noticed that these are examples of Groups with exception of the AT&T one, which is a Page. Is there a particular benefit to using a group instead of a page?
- FB just switched the formats of the ATT page. I am attending to a Social networking event this week and will be glad to sharepixellette
Social Networks are marketing tools ( not used as) they ARE ..
Plash, social networks are tools that enable users to share photos, music, videos, silly notes, nonsense, this-and-that, and generally to be able to stay in touch. How are they marketing tools (by default)? They sure can be used as marketing tools, and this is exactly what is being discussed here -- got examples?
I think Plash may have a point, (while debatable) in these days of narcissism, these social networks could be interpreted as a self promotion tool, not only for, artists or professionals of any kind, but just random people to promote their own tastes, likes and dislikes as individuals.
Just a quick look on myspace will show you how for example brand fanatics (people that like to wear clothing items by recognizable brands) turned that into avatars, so instead of seeing some guy coming out from a tanning bed wearing a tight shirt from ed hardy, you will now see a little avatar on his page, is almost like a transition of brands from real world items into inexpensive animated gifs. These in both real and virtual worlds allow "individuals" to define how they would prefer their own personal image to be perceived. And in some strange way that could be classified in some sort of personal marketing.
At least I think so..
Applied to design, there was the Tropicana issue, that developed mainly in facebook as an organized response from consumers to a product loosing its recognizable image. People organized on Facebook and other social networks asking to change it back.
hope that helps, not sure if this is the direction you wanted this to go to though.. probably not
- the "avatar" will have whatever logo/ brand the person choosesMeeklo
We did one for AT&T for facebook that's had a huge response. The interface got all jacked when they changed the fan page layouts last week. http://www.facebook.com/freefora…
Bicardi did an interesting little app for their mojito campaign, not sure on their metrics though.
Flutter, the Bacardi app throws an error...looks like Facebook may have pulled the plug on that one
Facebook just changed their page format, removing applications from the front page, but here are a few examples. Check the custom box on the Adidas page:
Also an interesting little application we developed a while back (can't say it was that successful though):
LOKi, thanks for these...the adidas and APP profiles are very active. The BudLighQuebec one redirects to the home page. Was it because Facebook pulled the plug on it?
Not only one of my favorite bands, but they just launched this new website, its a social-network-esque site, but its all about the band, and man did they cover everything... Pretty intense amount of work... Thought it was very interesting, and definitely unique for a band's site.
Social networks and especially social network apps are so dead its not even funny