Logo crit
- Started
- Last post
- 52 Responses
- wckd0
To be honest, I still prefer the original, weird s.. I kinda like how it gives the type some personality when the elephant isn't there...
Also, wouldn't want to make it much more "playful" (Elephant squashing letters etc.). Good point making the elephant smaller though.Thanks for the feedback, much appreciated.
- Amicus0
Keep working on the word mark. The 's' really isn't working at all. There is too much negative space surrounding it.
Also, if the word mark is strong you could have the elephant in all sorts of different poses and keep the whole identity fresh and playful. I could see this done really well.
Not sure of your thoughts on colour, but this is really strong in black and white. The moving elephant could give a really thoughtful and mature sense of play with the elegance of the bw.
Just my 3 cents worth. (inflations a bitch ya know!)
- OSFA0
is it done yet?
- letters20
for thought, the elephant has certain associations. never forgetting, the elephant in the room, ... the concept to use an animal that plays/disrupts/engages with the wordmark has a lot of legs for a creative studio, but perhaps the elephant is not the right animal. Granted, it is most identifiable with circus, but I think there is a trade off.
- KingPin0
make the "s" more readable in one and two
- partridge0
I like the 3rd one in the initial post. I think the first two are too linear (as in; of course a circus would have abused elephants and children holding balloons).
- dMullins0
This might be a stretch, but....
After looking at the elephant again and again, I realized that the positioning of the elephant was kind of nice, in relation to where the dot on the i should be. Perhaps you could use that to your advantage. Right now, the i really sticks out for me. It's very stodgy and upright, whereas the other characters are very organic and playful.
- AVAVA0
the elephant reminded me of this one
http://logopond.com/gallery/deta…
- OSFA0
a clown?
- AVAVA0
not saying it was.
although elephants balancing off typography...
- AVAVA0
not saying it was.
although elephants balancing off typography...
- monospaced0
Maybe you could turn your elephant facing left and have it carrying the dot on the "i" (just a thought).
- MondoMorphic0
Without knowing any background, I choose #1. It's purty.
- j1983m0
what's the background? ... what's the logo for?
without knowing anything about the project my preference is the 3rd but i think it could be crafted a but more and work with the type to have this really beautiful mark.
the type in the 1st and 2nd option isn't working for me, it looks too forced and in turn makes it look kind of messy...
- imadesigner0
First one, but make him smaller ish.
- OhYeah0
Yeah not sure what it's for, but number 3.
- version30
- not even closemonospaced
- it's a doily, it looks familiar. fuck offversion3
- I think most doilies have a lot in common.. this one is lovely though!wckd
- Thats a stock one lol ive used it beforeFallowDeer