another quality rebrand
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- monNom0
Welcome to Frigid IR, your investor relations profeshunals.
- Milan0
omg, stop crying you pussies, it's a fuckin logo that was way overdue for a redesign. a retro-looking logo doesn't help sell new appliances. jesus christ
- formed0
Loved the old one. Most of their products are right inline with the old design - kinda a classic design but with a modern flare.
The new one looks like a joke to me (and until I see it in one of their print ads I'll think this is a joke)
- Etype0
ya thats a shame... at least it had personality and character. now it just looks like everything
- sfeske0
that rebrand just killed the american dream... i thought that logo would never change
- dibec0
very nice. I do like it.
- tymeframe0
there is nothing frigid about that red
- rupedixon0
Is that Gotham???
Looks like they're cashing in on some Obama love doesn't it.
- why? any use of Gotham is now a Obama rip... the font was around for a few before the big O.inkpink
- It's just fashionable - I never said rip...rupedixon
- I have been using Gotham before Obama, I guess that I am just avant garde.utopian
- I used it before Obama for no-name college. Pretty sure he stole it from me.monkeyshine
- utopian0
Someone shoot the designer in the head with a triangle!
- BonSeff0
trble
- dbloc0
That is F'n horrible.
- ninjasavant0
That F is horrible.
- miesvan0
modern women not frigid&ire...mmm
- identity0
haha - you guys act like youve never seen a test-group report before - CLEARLY the people doing the MOST house-hold things around the house are STILL women, not ENTIRELY women - but still women... and it makes sense that women are the biggest influencers/spenders of house-hold appliances in the home...
You guys try marketing to a target audience that is large enough NOT to offend anyone and you tell me how many units you sell...
- zenmasterfoo0
fucking shame. I always loved how timeless and classic the brand looked.