rebranding Playboy
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- dbloc0
Playb( . )Y( . )
- dbloc0
PLAYB( o )Y
- idiots0
Fox Force FAIL!
Bunny, out.
- 762mm0
"Conceptual exercise. Executed wonderfully."
really? You think a fox is an iconic image in which to replace the bunny? Not at all. Seems thin and weak.
Not to mention the "dick" in the negative space of the fox's back and tail.
- BaskerviIle0
What I liked about it was, that he set his brief to move the magazine forward, to make it more like Monocle or something. I think it does that pretty well
- Mmmm, i DO associate foxes with Monocles, ever since Basil teh brush.Khurram
- Douglas0
Funny that you'd tame the magazine and push it into an already dying format. Why not hop on the bandwagon and redesign it digital? There is a pretty large amount of thought that needs to go into why Playboy is dead, and I don't think turning it into a glossy version of Monocle or Fantastic Man is the right decision. I don't mind the idea of losing the iconic bunny because of all the association it carries. Even if the content changes, no on would be caught dead reading it in public, or on a morning commute, etc. Might as well change the name of it as well.
- Iggyboo0
I change my opinion about everything..... Holy shit, I got this all wrong this is a student assignment done by Alex Cornell not ISO. For student work it's pretty damn good. Well done, marketing wise brand wise it's a bit off but for taking a total risk and going ahead and attempting it I congratulate you. You got like 140 comments on that iso50 site talking about this... Clearly you created a buzz. GJ alex's work for the full project can be seen more accurately at: http://www.alexcornell.com/#1967…
- Khurram0
Any of you guys seeing a cock in that negative space are latent homos.
- Khurram0
another beef with the bunny, as well as the fact that it promotes fatties.
it's a bit misogynstic/paedophillic portrayal of women - not that that magazine latently isn't, which it is.
But fucking bunnies. That's for little girlies "awww, bunny wabbit!" naiive, simple, BIG EYES, like Betty Boop or Marilyn Monroe, all like "don't ask me! I'm just a little girl!" fuckin paedos.
A "fox" is much more representative of a mature female form - wiley and independent, yet still youthful enough to be worth fucking and impreganting with my cock.
Like for the male archetype it would be A BULL.
This is a symbolic discourse on the redesign, in terms of symbolism.
Add some DD titties on there and you're good to go!
- CygnusZero40
This makes about as much sense as redesigning McD's golden arches. Some things just should not be fucked with, ever.
- cannonball19780
needs more brand philosophy and less fox logo
- mg330
NEEDS CHICK OF THE DAY THREAD.
END OF THIS THREAD.
- firstandlast0
this logo is to well known and liked to be changed i like the fox with the arms and more leg details but i wouldn't replace it. the bow tie is to much.
- Amicus0
Why can't the Fox wear the bow tie? That would be much classier than eating it.
- tigerlou0
I think if it is a dick, that's pretty clever anyway...
- fresnobob0
Wow, he totally took the entire point of the magazine away... I mean, its cool the dude has ideas (maybe), but unfortunately they're terrible ideas...
Like, when Plaboy first came it was a big deal because it was a "classy" nudie magazine or whatever. That sort of thing required some some sort of intelligence to appreciate because of cultural conventions at the time, so it attracted a different sort of person to work for them and thus create their content. (Not that I'm familiar with these individuals, but Robert Anton Wilson was an editor there in the 60s/70s and his shit rules...) So anyways, even if you take out the nudie aspect of the magazine, as this project attempted to do, to return it to its former glory requires the content to be much more "cutting edge" and to approach current cultural conventions and attempt to change them by its juxtaposition of content like it used to. It needs to be more culturally relevant. All that was done with this re-brand was to give the mag a new logo and to try to turn it into a luxury brand. Lame.
- Amicus0
click click. whistle.
- inteliboy0
why are you all over this? was just some dumb, fun, personal project. give the guy a break.