rebranding Playboy
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- 762mm0
"Conceptual exercise. Executed wonderfully."
really? You think a fox is an iconic image in which to replace the bunny? Not at all. Seems thin and weak.
Not to mention the "dick" in the negative space of the fox's back and tail.
- tigerlou0
I think if it is a dick, that's pretty clever anyway...
- cannonball19780
needs more brand philosophy and less fox logo
- mg330
NEEDS CHICK OF THE DAY THREAD.
END OF THIS THREAD.
- firstandlast0
this logo is to well known and liked to be changed i like the fox with the arms and more leg details but i wouldn't replace it. the bow tie is to much.
- Amicus0
Why can't the Fox wear the bow tie? That would be much classier than eating it.
- fresnobob0
Wow, he totally took the entire point of the magazine away... I mean, its cool the dude has ideas (maybe), but unfortunately they're terrible ideas...
Like, when Plaboy first came it was a big deal because it was a "classy" nudie magazine or whatever. That sort of thing required some some sort of intelligence to appreciate because of cultural conventions at the time, so it attracted a different sort of person to work for them and thus create their content. (Not that I'm familiar with these individuals, but Robert Anton Wilson was an editor there in the 60s/70s and his shit rules...) So anyways, even if you take out the nudie aspect of the magazine, as this project attempted to do, to return it to its former glory requires the content to be much more "cutting edge" and to approach current cultural conventions and attempt to change them by its juxtaposition of content like it used to. It needs to be more culturally relevant. All that was done with this re-brand was to give the mag a new logo and to try to turn it into a luxury brand. Lame.
- Amicus0
click click. whistle.
- inteliboy0
why are you all over this? was just some dumb, fun, personal project. give the guy a break.
- sofakingbanned0
I like it and think its a great idea.
Playboy is not what it used to be... not because the magazine changed but because the audience and their expectations have changed. I think they need a new male target audience... instead of going for the horny curious kid, why not target the young man that actually is curious about male related topics and wouldn't mind seeing a good looking chick in between.
Making Playboy a hybrid of original playboy (classy nude chicks), a little bit of mens health, a little bit of GQ... The idea would be to have the magazine be way more high-end and geared towards a more mature audience. The key is to make playboy a magazine you can read on the subway and not look like a perv.
With that being said this concept is perfect. its about the elegant high class man now, not the bunny (chick)
The fox is much more stronger, sleek and stylish. The bow tie represents the tradition of the old brand and how much better their new brand is...
as for the logo itself, I think its 90% there, with some more tweaking and its gold. I personally love the bow tie. just my 2ยข
and you have your self the next evolution of playboy.
- ThePublics0
terrible.
- airey0
sofakingbanned - you sound like you're kinda wanting playboy to become a chics mag. are you trying to come to terms with something...
- how is what i described a chick mag? maybe you would like me to want it to be a chick mag. homo.sofakingbanned
- tigerlou0
there we go! hans_glib! the fox finally wins.
PLAYBOY IS FOR GIRLS