Ogilvy Launch OgilvyNoor
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- domacle
Targeted solely to Muslims
http://www.ogilvynoor.com/...
- dMullins0
Probably about as basic as a site can get.
- mydo0
Slick copy writing for the haters.
is undeniably the next important (and largely untapped) global opportunity. The halal market alone is worth a staggering US$2.1 trillion a year and is growing at US$500bn a year due to the growth of the global Muslim population.
As China and India have captured the attention of the world's marketers in recent years, a quiet but enormous business potential lies largely untapped in the global Muslim consumer market today, justifying a shift in focus to what Vali Nasr in Forces of Fortune calls the '3rd one billion'.
In recent years global marketers have started to enthuse over the size of this prize and ruminate on the importance of cracking it - but we believe the challenge is in managing it knowledgeably, sensitively, and profitably for the long term.
‘Islamic Branding’ is a relatively new concept, and at the birth of this new field of learning, Ogilvy & Mather is proud to present Ogilvy Noor, a pioneering consulting service for marketers seeking to appeal to Muslim consumers. We believe that good Islamic Branding practice, that is, branding that is friendly or compliant with Shariah principles, naturally embodies many of the values that global businesses are feeling the pressing need to communicate today. Values such as honesty, respect, accountability and understanding are core to the principles of Shariah and resonate deeply with Muslim consumers across the world.
We are keen to establish that the emerging field of Islamic Branding is not restricted to only brands who consider themselves Islamic, or want to be Islamic. At Ogilvy Noor, we believe that the principles of good Islamic Branding practice, as we define them, are good practice for all businesses the world over.
Given the trials faced by global business and governments in recent years, there is no better time to own a study of this nature. Understanding the principles of Islamic Branding through our expert guidance will give your business an edge in a market that the world is just waking up to.
- Not hating on anything except the weak site from such a large agency.dMullins
- ismith0
Where is that from? Seems like a press release, not really meant for your clients. More portfolio, less grandiose announcements!
- d_rek0
i suppose if it's necessary to polarize consumers by ethnicity and culture then what the hell... lets do it!
- utopian0
How Wonderful...
A Christian and Jewish based advertising firm servicing the Muslim community. Nothing like a Crusading based Jewish Jihad.
- tOki0
Well if anyone knows how to bullshit their way into a market, it will be a big agency :P
- utopian0
As-Salāmu `Alaykum
السلام عليكم
- neue75_bold0
$9450, plus shipping and handling...
- that's what you get for bespoke research...neue75_bold
- plus shipping and handling!!! that's bs... it outta be free when you buy a book at that pricewhatsup
- babaganush0
Blatant cynical shite from soulless big agencies. Surely should be done from grassroots by genuine muslims with a firm belief in branding and it's importance in their culture. Not greedy fat cynical boardmembers purely motivated by money...
- money runs the world, the more you have the more you want, funny that you wrote shite though...georgesIII
- Might run your world Georges Mark III. What was mar II an Amoeba?babaganush
- not MY world, THE world!georgesIII
- Of course. So doing a muslim only branding agency is the right steps to bridge the religion vs Capitalism war that so 'shocked' people when the twin towers fellbabaganush
- people when the twin towers came down.babaganush
- BusterBoy0
How long until Osama issues a global fatwah against them.
- detritus0
Slightly amusing, in a sad kind of way.
The existence of such an entity reflects the lack of cohesion within 'the muslim world' at the macro national scale.
Ogilvy taking this approach is little different to Western imperialism of old, slotting itself in to a vast niche that is seemingly incapable of filling or resolving itself.
Unlike the Chinese and Indian markets which have enough local talent and the strong political resolve to lead themselves, the gross jumbling of 'muslim' nations are wayward and rudderless en masse (individually too, in a lot of cases).
The perfect environment for outside intervention and consumption.
- Khurram0
Just a way of selling shit in the Middle East. Big deal.
- lowimpakt0
peace in the middle east.
$9.99
- JazX0
http://www.ogilvynoor.com/WhoWeA…
Lovin' how they have a bunch of muslims under a white man head. LOL!
Create that BUZZ ogilvy, stay in Dubai, so you don't get shot though.
- JazX0
‘Funny or Die?’ Bashes Israel and America — Look Fast! (NSFW)
http://bighollywood.breitbart.co…
- lowimpakt0
oh look. it's JazX
- detritus0
Aye, boy needs a new schtick.