Surfrider digs a rail
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- 32 Responses
- tymeframe0
it makes me appreciate the old mark even more
- dirtydesign0
the foundation alignment bothers me. should be evenly spaced under 'rider'? somethings off.
and the illustration just blows.
- dirtydesign0
- ok can we see this image one more time? or am i missing something?inkpink
- start of a new page pal. there for reference.dirtydesign
- not if you dog earinkpink
- well if you, either way it helps to have it again doesn't it? dog ear or new page :)Miguex
- go team go!inkpink
- plash0
- Yeah, the new one has no soul whatsoever.gramme
- I like the increasing stroke on the type. err.. l like the concept.plash
- EAR CANAL FOUNDATIONmetal_leg_will
- gramme0
The old symbol didn't reproduce well @ small sizes, and the logotype was nasty. But if they had simplified/refined the old wave and dressed up the type, that would've been a far better solution.
I'm half tempted to play around with refining the old logo and just sending it to the CEO for the heck of it.
- detritus0
Sur Frider.
- Countryman0
WHY!!!!!!!!!!!!!!
- non0
Type is fine. Mark is fugly.
- Countryman0
bad craft in southern california strikes again.
- gramme0
Most people who work in the surf industry have a bros-before-pros approach to business. It's totally inbred.
- "bros-before-pros"
- LOLutopian - HAAHAHA!HijoDMaite
- loldMullins
- "bros-before-pros"
- inkpink0
just another generic x-culture logo.
when 90's "counter culture" brands like DC, Element etc. originally created their logos, they were ironic nods back to corporate design of the 70s and 80s.
it simply doesn't work now.