Goodby Iipped its logo
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- Retro0
holy shit, they got a Cannes Design Lion for it too!
- instrmntl0
haha, thats the icing on the cake.
- mikotondria30
"...we arrived at a solution that was born out of classic monograms".
Very classic, yes.
- instrmntl0
someone is going to get fired, or has a lot of splaineen tudoooooo.
- Josev0
Im surprised there's not more outrage over this. There have been lengthy threads over individual douchebags vaguely ripping off a web site. This is clearly a ripoff, and by a big name.
- It's Friday night, it was a long week and we're all tired.Continuity
- registe0
Brief Explanation:
From the very beginning, the agency always used the building they were housed in as its identity. As it has grown and is now in multiple buildings and cities, this solution no longer was relevant, but the classic quality of those past identities needed to still play a part in the new identity. That fundamental passion for craft and design is a foundation of the agency. There had to be a sense of the old and the new in the design.Describe the brief from the client:
The goal was to create a new identity for the agency that would signal a new era. The design needed to work in static form as well as in motion, and ideally it should capitalise on the shorthand name for the agency: GSP.Description of how you arrived at the final design:
After playing around with various renditions of the letterforms - from modern typography to more genre-specific - we arrived at a solution that was born out of classic monograms. The forms are purposely somewhat rough, in reference to hand-drawn type. But we have stripped out secondary decorative elements so it has a more modern, austere feel.Indication of how successful the outcome was in the market:
The audience is both internal and external. Everyone has embraced the new identity, and it is being implemented in all agency materials.
- Josev0
Where did they "arrive" at the solution? In a design book?
- d_rek0
GSP - where everyone is an Art Director or Creative Director.
- akrok0
got logo?
- BusterBoy0
One thing designing something for a client that takes elements from other designs. But for an Agency this big that hangs its hat on stuff like this, it is bloody disgraceful.
No bullshit flowery words from your copy department can cover up the fact this is blatant ripping off.
- drgs0
Does S & Co still exist?
- instrmntl0
It hilarious how out of place that P is. They didn't really make an effort to use the same type of style. You think thatd they'd make a sligth effort to make it blend in more. Amazing.
- monospaced0
- Hmmm... I don't see it. There's a C. Completely different.i_monk
- :Pmonospaced
- think inside your chair?akrok
- dbloc0
Goodby(e)
- utopian0
The new logo for the renown ad agency has been making the rounds for being a modified lift of a monogram drawn in 1905 found in the compilation Monograms and Ciphers by Albert Angus Turbayne. The logo recently won a Cannes Lion Award. After much speculation on whether it was a rip-off or not, founder Rich Silverstein sets the record straight: “So it’s not a coincidence that the logo looks like a 100 year old ligature. It was 100% intentional. I found it in my library in a book of ligatures that I’ve had for 30 years and always admired. I thought it would be nice to take something old and ignored and reimagine it. And that’s what I did.” Keep it classy ad agencies, keep it classy.
- utopian0
Goodby, Silverstein's New Logo Is Actually 100 Years Old Rich Silverstein admits 'appropriating' old mark
- hektor9110
I like this:
When creatives do it, it's a rip-off.
When creative directors do it, it's a homage.
- monNom0
stole an ancient monogram. okay.
submitted their 'brilliance' to a design competition. too far.