Marketing Strategy
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- canoe0
Has anyone tapped Outbrain or Taboola for ad placement? Thoughts?
- Googs Discovery will place ads in gmail and in YouTube feeds - while pitching "interest-based" targeting. So basically, Googs leveraging their data.canoe
- Has been noted for prospects who show interest, rather than for an awareness campaign.canoe
- Note for Outbrain, you can upload your customer list. So, you can expose your current customers when they're on mainstream...canoe
- websites like CNN, etc, while you're hitting them with an email campaign. My feebs mind thinks of it like remarketing without having to visit the trig pagecanoe
- In strategic terms, it's preemptivecanoe
- canoe1
"Across industries, we found that A GOOD click-through rate for a banner ad is about 0.46%"
"The average CTR across all Display campaigns (banner ads) is around 0.2%. It fluctuates quite wildly from month to month however (but 0.2% is a reasonable long term average)."
"The average banner click-through rate (CTR) for display advertising is less than 0.1%"
- canoe1
If more inclined to video than books, Linkedin Learning is a great resource.
- canoe0
Power BI
Microsoft can make a few tools here and there, but they always have oddball branding.
Power BI
It looks bad, it reads bad; they could've done better.
- canoe0
Do you have any recommendations for blog writing services?
I'm not too hot on The Hoth any longer... not sure I should've ever been.
- canoe0
If a client asks whether they will be successful using PPC for their services, you can use this as a quick reference to structure your numbers...
- canoe0
Or when the client came back from a weekend schmooze with our CCO and a boutique agency only to tell us that we're launching a new car and using Celine Dion - they wasted a sweet million on that campaign...
- doesnotexist-6
if you think you can do better you probably can
- Hayoth-3
I can answer strategy, marketing or design questions