Pentagram Sucks...
- Started
- Last post
- 189 Responses
- ********0
please read whole thread before commenting, idiots
- Iggyboo0
This is exactly why Pentagram doesn't suck. Their identity work in this case is albeit not something that's easy to swallow but if you look at what they do for the entire branding experience. Well it's kinda cool. http://blog.pentagram.com/2009/0… I don't particularily like the identity no matter what but, they don't suck. Just not my style.
- MBT0
I have to say I agree about the latest identity work not being very imaginative. I have always been a fan of their beautiful and classic designs. That said - I think it also shows a lack of creative vision when EVERY project EVERY pentagram office does is black, white, red and maybe throw some grey in. And only in Adobe Caslon or Akzidenz Grotesk. You can spot it as another churned out pentagram grid-based project from a mile away. Albiet a good looking one.
- Amicus0
MBT - unfortunately you can't spot it as Pentagram because of the many imitators out there. This style is pretty timeless because of the order implied by gridwork and their fonts are classics that are used extensively elsewhere also.
- MrRemote0
This is a retarded thread.
- fate_0
"a certain project might have been done according to "what the client wants". "
I despise this excuse for poor work. You never, ever give the client want they want. You give the client what they NEED. If the two happen to coincide, so be it, but you give the client what they need, not what they happen to want.
- Amicus0
fate_ I wish I could agree, but as much as you may push the 'perfect' solution under their nose, they still might not accept it.
Still, if you are going to put compromised work in your portfolio, you have to accept that it can be criticised in that context. No one is immune to that.
- fate_0
Also, I challenge any of you to name a design firm or individual that is revered like Pentagram and has been established within the past 20 years. Sagmeister might be the only exception, and even he is borderline.
Pentragram's reverence stems more from the age of the firm than the quality of their work. You're all bowing down to a bunch of talentless baby-boomer hacks.
Seems like if you put out mediocre work for 20+ years, people assume there is something worthy about the work or the firm.
- ********0
their site is pretty shit
- fate_0
Face it, Pentragram is the equivalent now of what 2advanced will be in 20 more years. You'll all be harping on about how "classic" and "timeless" 2advanced websites are in 2029.
- robotron3k0
I heard their art directors have been around for a while but they finally got them to use computers a few years ago...
- hehe. love that image... especially as my 'technically sophisticated' boss still types hunt and peck style with two fingersAmicus
- Amicus0
fate_ c'mon, Pentagram aren't nearly as 'stylish' or 'trendy' as 2advanced.
Pentagrams work is founded on the basic principles of graphic design. Their print work is generally good, if not groundbreaking, but their recent logo work is uninspired, stale and boring.
2advanced on the other handle is all style over substance and looks out of date in only a couple of years, if not earlier.
- What are you talking about? I Just viewed their site and was teleported 50 years into the futurekalkal
- Dancer0
It's not just their work that has inspired for the last 20 years... there is a lot more to it than that
- artbum0
they have a similar logo created just last year, i believe.
- artbum0
ahh, here it is. much cooler than the computer logo:
- its applications: http://pentagram.com…artbum
- PIITB?typist
- looks like a cock********
- Ummm...maybe a cartoon, mutated one, creezJaline
- ********0
이것은 함정
- janne760
i agree with everything...
- Amicus0
CB... great catch there, although they did improve on it slightly by making me think of kidney pie... :)
Now I'm hungry.. the original doesn't make me hungry
- era4O4-2
Sorry, Amicus, I disagree 100%. Paula Scher and Michael Bierut are geniuses.