Pentagram Sucks...
Pentagram Sucks...
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- 189 Responses
- feel0
- is this for real?
sad, truely sadutopian - they broke it...nbq
- god the examples of what the designers were trying out were studio 1 concept level badcolin_s
- #worksKrassy
- https://pentagram-pr…
eww wtf?sted - no!...really?********
- it's great!chukkaphob
- I call it Slag.MrT
- The wordmark is on trend (the trend is boring), but I actually like the new logo and graphic direction.i_monk
- I’d like to know what we’re the goals of this project were.Chimp
- they're little ducks..
quackSteveJobs - Innecesary.maquito
- I guess if you have an animated gif all's goodformed
- this one actually isn't bad. The current logo isn't that great, really.dbloc
- https://i.pinimg.com…utopian
- I love/hate it.inteliboy
- its a circle jerk...ArchitectofFate
- dunno, I like itmekk
- Seems fine to me.Hayzilla
- when u hit the mediocre aesthetic.neverscared
- penis swastikamekk
- So wasn't broken... Tax write off i reckonnecromation
- @SteveJobs little ducks sniffing each others assesmaquito
- is this for real?
- colin_s0
lol
- damn i just saw that feck LoL********
- meh - that's a bit of a reach tbhhans_glib
- it's beyond a reachmonospaced
- wtfcanoe
- damn i just saw that feck LoL
- Nairn0
I can't really get my head around why slack felt like they needed to change it so much - the first and foremost purpose of the logo aspect of a brand is that it's recognisable and somewhat unique - slack's was and fit with its culture, '#relevant'. I really can't see why the decided to hoy the proverbial baby out with the bathwater. It seems so completely unnecessary.
—
Also, as for the thread itself - P are now behind on payment for two projects and are ignoring my emails, so they suck.
- utopian-1
Don’t Like Slack’s New Logo?
You’ll Reconsider When You See the Other Options
- NBQ00-3
- i_monk1
- Isn't Paula like 70? Give her a break.NBQ00
- Also I don't know her exact role at Pentagram atm. Is she still very active? Why not retired?NBQ00
- &Paulautopian
- To be fair...typography was never her strong suit.utopian
- Across our industry in general...there seems to be a strong movement and a trend towards anti-typography. IMO - it looks like shit.utopian
- all in all I like itCalderone2000
- I love that color palette.mg33
- lol@ utopian, okaymonospaced
- i_monk0
Here's another identity for a theatre, by Paula Scher, that *doesn't* suck:
https://bpando.org/2019/09/12/at…
Tungsten to the rescue.
- Saw that show where her 25 year old interns do all the workrobotron3k
- It's definitely better than some of her previous work. But like robo said, it's really hard to tell who really does the work there.utopian
- robotron3k - yuptimeless
- i_monk1
- What ever happened to the Saul bass version?
http://teamkaroshi.c…Gnash - What exactly did they rebrand? Looks almost identical to the previous version.utopian
- http://annyas.com/sc…Gnash
- it got fatter, so they've returned it back to it's former svelte selfhans_glib
- LOL they threw in a Fibonacci spiral sequence to make it look all "Hey, we did something". Pathetic.garbage
- Wow, that Fibonacci is so freshman year.********
- New typeface is very nice, although the whole thing has a vintage flair I don't understand, doesn't seem made to last.sr_rosa
- Having one made by Saul Bass, that already has history and has aged spectacularly well, and not using it, totally blows my mind.sr_rosa
- love the saul bass one, but always tought that was for warner tv_niko
- this got to be a joke right********
- LOL @fibonacci.renderedred
- also, saul bass version is acerenderedred
- as overused as the fib series overly is, in it's a great way to define a curveGnash
- @gnash Saul Bass version is still in use for Warner Musicmilfhunter
- Yup. Is should be used for everythingGnash
- What ever happened to the Saul bass version?
- Gnash2
- I like the revisions. I've done a ton of work for FP and I can already see how much easier it'll be to work with the new brandGnash
- "The hyphen between the names is now a semicircle, echoing the scalloped edge as well as the smiles on the faces of the Little People."ideaist
- the monogram is really nice, should go with that only and bin the main logoBluejam
- ^ true. they had already started to go the monogram route on some of they're products before this.Gnash
- it actually does not suck at all. nice work.renderedred
- i_monk-1
- (it doesn't totally suck)i_monk
- I like it, but why do they have to make every logo they create animate? It's like they're saying the logo does not stand up on its own without embellishments.utopian
- NiceGnash
- I don’t see it, maybe if they showed us the weapons with red circles we’d get it..._niko
- Funny you should post this today - I saw it on the side of a bus on my way in this morning and cringed at it. But then, I think I'm just getting old.Nairn
- Lol, nikoGnash
- Every time I see their work I think "wow, these guys have a really, really good sales team!"formed
- i_monk-4
https://www.itsnicethat.com/news…
It's so... generic. And for a charity that's worked with top architects.
- blimey that is lazy...fadein11
- i didn't know they outsourcedcanoe
- eewwBennn
- horriblelogos.com********
- Yet another animated logo.utopian
- i_monk1
- The package is nice but I feel I’ve seen that logo a hundred times on Pinterest_niko
- Every last logo that they create has some sort of animated gif, I guess a stand alone logo isn't strong enough to sell the concept.utopian
- Lots of logos these days have an animated option.i_monk
- I like their work, always have. but this thread is fun.inteliboy
- Actually this was created by the new partners/former Hudson-Powellgrafician
- It's almost imposible to produce anything new with the amount of Pinterest / Dribble jockeys out there.Chimp
- i_monk0
https://www.underconsideration.c…
Doesn't suck.
- What is up with the spinning dolphins? Is it for dolphin safe tuna cans?utopian
- Yet another animated logoutopian
- Tuna & Herringwebazoot
- "the name for the company linked the rivers flowing through London and New York,represented in its logo by two dolphins symbolizing friendship and intelligence"webazoot
- I find this very good conceptually and it looks British (done in their London office).
Retaining the legacy but making it 2020. One of their best lately.grafician - I also laugh everytime I read those comments on underconsideration - lots of people have no clue about design and branding, but looove to comment there :))grafician
- @utopian about those dolphins, they were in the previous logo and more detailed about in the official case study on their websitegrafician
- https://www.pentagra…grafician
- i_monk2
- very cool!Krassy
- The mark is very nice, on the other hand the font looks out of place. Why didn't they use a san serif rounded font to compliment and integrate the mark?utopian
- ^ I wondered that too. Surely they considered rounded fonts though, so maybe it was too beaucoup?MondoMorphic
- This looks horrible, imho. I am far from a font expert, but that looks amateurish to me. Why the inconsistency?formed
- The Yellow Submarine (presumably) fountains look fun enough.formed
- The colors in the billboard bother me a lot, now that I know that this logo & brand are about water...a poor choice of colors.utopian
- Billboard looks like something I want to clean my bathroom with if I'm in england and stuck using the store brand.monNom
- I think the mark is quite nice, but I'm pretty sure this plague was sent down to rid the world of ridiculousness like "craft water"monNom
- i_monk1
Paula Scher covers High Line in green dots to encourage social distancing
https://www.dezeen.com/2020/07/2…
- Does this not fall into the category of those who actually care will be aware, practice safe social distancing by default in their daily lives by nowprophetone
- ...whereas those who do not will simply ignore the dotted reminders altogetherprophetone
- For me this makes sense, is effective in a private space like a store queue, where you stand and wait, not sure is as effective on a footpath in a park spaceprophetone
- Ok, ok, but how much did she charge for that? Serious question.Maaku
- Fucking genius, now pay us 250k...now!utopian
- I think she's great. Just browsed the 'Works' book about her, lovely stuff.pseud
- THANKS PAULAmonospaced
- That’s not how the walking PARK works.monospaced
- PropagandaHayoth
- mort_0
- McDonaldsutopian
- i don't hate it.milfhunter
- Oh look. More cropped rectangles photos in stacks. How originalmonospaced
- sted0
- i_monk1
- oofjonny_quest_lives
- this has potential https://o-pa.org/ima…jonny_quest_lives
- 1)Stack futura-like geometric font
2) align ooa for no reason
3) cut off g’s tail because edgy
4) charge 250k_niko - ^Krassy
- performina... nice********
- oooooo ahhhhhdbloc
- This is really stupid. Like _niko said If the ooa stood for something it would make sense.dbloc
- The line spacing is way off. This is like logo design fucking 101dbloc
- at a certain point just commit to ITC Bauhaus Bold instead of whatever the fuck that is...jonny_quest_lives
- Can't put my finger on it...on one hand, the negative lines are interesting, on the other, I get a headache looking at itformed
- Approved by omahadesignsNBQ00
- it's not good but it ain't horrible.utopian
- If you squint the overall shape is reminiscent of a semi automatic weapon. Is that intentional?shapesalad
- perf
omaha
orming
artsshapesalad - I think omahadesigns would approve it********
- amateur or student work at best. like dbloc said line spacing is horrible.renderedred
- I would do it and charge moreAQUTE
- why is line spacing different?doggydoggdog
