Social Networks used as marketing tools?
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- ribit0
Actually that Wiki article is a little misleading?... The Skittles homepage actually displayed the Twitter Search results page for #skittles
- ribit0
Skittles digital marketing
On Tuesday, March 3, 2009, Skittles launched a new web-based marketing campaign that replaced their website with a real-time Twitter feed.[5] For a little more than 24 hours, any post on Twitter that included the word "skittles" was aggregated and displayed on the Skittles homepage. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked instead to its Facebook fan page. Skittles.com now redirects to the Wikipedia page for Skittles.
- ribit0
- ha! interesting...that's a creative idea! thanks for sharingKrassy
- ITS NOT CREATIVE. That's the problem.calcium
- it's not?ribit
- it creates an aggregation of information from different sources and a rather unique presentation of it all...in that sense it is somewhat creative. is it good? that's a different storyKrassy
- ...in that sense it is creative. now, is it good? that's a different storyKrassy
- Krassy
Do you have examples of successful use of Facebook, MySpace, Twitter, Flickr, etc. to advertise a product, event, music venue, restaurant, etc?
Are you subscribed to a business profile on a social network site that provides useful info to you and promotes a product without being obtrusive and "spam-like"?
What brands do you believe are making good use of Social Networks?