Marketing Strategy
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- canoe2
1) “People don’t buy what you do; they buy why you do it.”
Many companies are focused on selling the features and benefits of their products. In reality, the what motivates people the most is your mission and vision of what you’re hoping to achieve with your business.
https://www.benchmarkone.com/blo…
I've been consulting with a young female who just 'climbed' Kilimanjaro, she was inspired to start a niche outdoor marketplace. I tried to talk her into using the inception/kilimanjaro story for her ads... but she didn't really get it... maybe an acute case of imposter syndrome.
- Get her a copy of “Building a StoryBrand”.mort_
- ^ it's worth the subscription fee, something like $275 a year for all of their marketing, story building, business courses. Well produced, too.formed
- I only read the book. Found it useful, if a bit self promotional.mort_
- The courses are well put together and actionable. It's not perfect, but one of the best I've found and a super reasonable price.formed
- Coolmort_
- maybe she doesn't like youdoesnotexist
- maybe you're a clowncanoe
- Maybe she's born with itmort_
- Maybe she's born with them/thenmort_
- Maybe they’re / whence / iTTYzz boarn wit hits / her / hiTZ HTZzmort_
- Moobay shoez bbb 5 IKTXmort_
- AI will Maybelline the fist in your taint please God.mort_
- canoe0
Thanks for helping me write this bullet point regarding a target market...
"Born between 1970 and 1985. The generation that was first-hand witnesses to the boom of digital communication. This demographic has been closing pop ups and ignoring web banners for the last 25 years!"
- disregard the singular, plural issue :-) QBN always gets the first draft, never the last :-)canoe
- The first and second sentences aren't complete sentences and may need to be combined into a single sentence.mort_
- e.g. Born between 1970 and 1985, Generation X were first-hand witnesses to the boom of digital communication.mort_
- $400mort_
- Oh sorry - for a bullet point, maybe what you have is ok. I'm not a bullet point expert. $300.mort_
- You're a real John Griffith Chaneycanoe
- $500mort_
- €0.87mort_
- Haha, brexit pricesIanbolton
- first-hand witness is kind of tautological, if you witnessed it it's implied that it was first-handBuddhaHat
- holy fuckcanoe
- doesnotexist-6
if you think you can do better you probably can
- canoe0
Has anyone tapped Outbrain or Taboola for ad placement? Thoughts?
- Googs Discovery will place ads in gmail and in YouTube feeds - while pitching "interest-based" targeting. So basically, Googs leveraging their data.canoe
- Has been noted for prospects who show interest, rather than for an awareness campaign.canoe
- Note for Outbrain, you can upload your customer list. So, you can expose your current customers when they're on mainstream...canoe
- websites like CNN, etc, while you're hitting them with an email campaign. My feebs mind thinks of it like remarketing without having to visit the trig pagecanoe
- In strategic terms, it's preemptivecanoe
- canoe2
GET
themTO
actionBY
meansBECAUSE
reason- This is also a great basis for a creative brief, not just a strategy.Continuity
- I like this.BuddhaHat
- creative briefs are the child of strategy... this thread is about high level responsibilities, and relative to aspects of the job outside designcanoe
- Hayoth-3
I can answer strategy, marketing or design questions
- canoe0
Do you have any recommendations for blog writing services?
I'm not too hot on The Hoth any longer... not sure I should've ever been.
- canoe0
Power BI
Microsoft can make a few tools here and there, but they always have oddball branding.
Power BI
It looks bad, it reads bad; they could've done better.
- canoe0
Who has the bandwidth to think about the past?
With no time to understand exactly why I've never leveraged Linkedin as a revenue stream/gig finder, I dove in this week, passed two certifications and chuckled... once.
I didn't take the Creative and Content Strategy certification because I was all high... on my horse... after the fundamentals and strategy certs were completed.
But I did fall off the horse quickly because I scored a confidence-shaking 50% on the creative/content are-you-ready-quiz.
(stroking white-gray stubble) If they only stuck with one question... I mean isn't everything after Comic Sans subjective... hehehe
- canoe0
Regarding social strategy, despite these numbers, I hear stories about how more revenue is generated from TikTok. And in the strangest of products - like selling RVs?
"Meta will account for 30.1% of US video ad spend this year, or $25.34 billion, according to our forecast. That puts Meta ahead of the competition by a lot. YouTube's 8.3% share of US video ad spend ($6.99 billion) is still in front of TikTok's 6.5% ($5.48 billion), but TikTok is gaining share."
The brand I'm working for sells fine leather bags and Swiss-made watches to men. I haven't jumped into the weeds on the social strategy other than a knee-jerk, very low budget, hyper targeted brand awareness campaign consideration. Maybe I'm pessimistic about social media.
Adding an influencer to the mix seems less risky.
I'd rather get it in a brick-and-mortar store. Building a brand online seems like a steep road if you're not spending thousands a month on advertising.