Are Designers resistant to change?

• brandelec0

  i miss this
  

  

  but this one i'm loving

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• dskz0

  The only thing constant is change...

  I like the new discovery look

  but sometimes things go in cycles and you have to revisit some

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• jfletcher0

  Meeklo - I like both of the new Discovery and Animal Planet logos better. Good post!

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• eating_tv0

  I believe that changes a logo in itself is not really what you want. A logo is your point of reference for a brand - it's the pivotal item of a housestyle. Change it and you risk alienating your fans/clients/target audience. In my humble opinion, logos that last longest are best. They have ripened are embedded in the community's mind. That's what makes a strong logo.

  Sometimes corporate hobo's should just leave their logo's untouched.

  There's nothing wrong with updating the style around it though. Perhaps tweaking a font. But obviously, the above only work if the logo in itself is simply -good-. If you have a mediocre logo the change might be good, but why change a winning formula if you have one.

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• brandelec0

  i though this was pretty successful

  

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  • My biggest issue with 90% of recent rebrands are the weak fonts.ETM
  • Yeah, the new is *much nicer than either of the old. Another good find.jfletcher
  • I like it, there is elements of both in there, although spring is less prominent, I wonder if nextel bought sprintMeeklo

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• ETM0

  

  ETM 0Permalink

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  • Funny thing, in Canada, we don't get the rebrand? Make sense?ETM
  • I can see a less corporate feel on it, lighter colors, lower case letters, more friendly. All achivedMeeklo
  • But why only in the US market?ETM
  • maybe start here, if works, move to the rest of the worldMeeklo

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• Meeklo0

  I remember being resistant to make the switch to OSX, man, I was so angry.. now I learned to love it, and there is no way I would go back.

  

  
  

  

  
  

  Meeklo 0Permalink

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  • mainly because of the updated looks of course.Meeklo

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• Iggyboo0

  Everyone knows design is trend when it comes to packaging. I think coke, has realized that their brand doesn't need to follow trend to be successful it is the standard. It is an interesting marketing test case study but nothing is always standard. Just look at the way coke and pepsi release special sodas. they do well for a little while then they disapear and then they come back again. it's all about rise of demand. And fall in demand. Pretty interesting stuff if you can time it right. * for instance watch to see if your store has vanilla coke in it during certain times of the year and not others. That's no coincidence. Just simple marketing and it drives design on that big brand packaging level.

  Iggyboo 0Permalink

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  • hence the reason theirs a kabillion redo's of the same standard coke packaging design. They can't stray too far away from the original essence. But they have too for trend's sake.Iggyboo
  • but they have too for trend's sake to keep competitive with the world around them. I think in that way design is like fashion.Iggyboo

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• jfletcher0

  Iggyboo - I'm torn whether to agree or disagree with you "design is trend statement". Part of me wants to reject is because it makes design sound superfluous, which is disappointing. However if you rephrase to say "design takes advantage of trend" I think that would be better. It makes it have thought and purpose behind it versus blind following. It makes Design feel socially aware, as opposed [again] to mindlessly following.

  thoughts?

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  • I think design dictates trend no?
    egg or chicken sort of thingMeeklo
  • Well whether we like it or not design is forced by trend hell & high water. Just look at the hp mark from hell the buttonIggyboo
  • Socially aware. I agree it's something to live up too, but how can design live up to it at its current undervalued stateIggyboo
  • Not to give you a lack of hope I believe this trend like others will snap back, and design with concept will become centerstage.Iggyboo
  • Or maybe I am full of shit. who knows.. :)Iggyboo

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• pylon0

  I like to think of design as solving a problem or communicating something. That doesn't mean that it is a trend-statement though it's certainly influenced by, and influences current trends.

  Back to the original question — as people we're resistant to change. Some people like change more than others but generally when something changes that we're used to, it means that we'll have to relearn or develop a new relationship with what has changed. Of course, we'll eventually become accustomed to whatever it was that changed in the first place and resist once more if it changes again.

  That said, there's totally change for change's sake in the world of marketing at times. If we question it, it's probably bad marketing. If we embrace it.... then I guess the marketing worked on us!

  There's a great quote by Eric Shinseki, "If you don't like change, you're going to like irrelevance even less".

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